# Premium.Coffee Brand Kit
**Version:** 1.0  
**Date:** 25 August, 2025  
**Download:** Premium-Coffee-Brand-Kit.zip

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## BRAND GUIDELINES

### Introduction
These brand guidelines demonstrate the correct way for partners and community members to use the Premium.Coffee brand assets. Maintaining consistent use of the Premium.Coffee brands and naming conventions across all platforms builds greater clarity, trust, and utility for the $PREMIUM and $COFFEE tokens.

### Official Logo Use
Premium.Coffee has granted Coffee Community the right to use the Premium.Coffee trademarks. You may use Premium.Coffee trademarks, which include Premium.Coffee word marks and logos ("Trademarks"), only in compliance with these guidelines and for lawful purposes.

**Premium.Coffee may update these guidelines periodically.** You are responsible for complying with the most current version.

### Permitted Use
Premium.Coffee Trademarks may only be used to refer to:
- $PREMIUM and $COFFEE tokens
- Premium.Coffee products and services
- Coffee.Community products and services

### Your Responsibilities
- You acknowledge that Premium.Coffee is the sole owner of the Trademarks
- You will not challenge Premium.Coffee's rights to its Trademarks
- You will not harm, misuse, or bring into disrepute any Premium.Coffee Trademarks
- You may not register or use Premium.Coffee Trademarks in company names, domain names, social media accounts
- You may not use the Trademarks for phishing, malware, or any unlawful activities
- All goodwill from using the Trademarks belongs exclusively to Premium.Coffee

### Logo Specifications
When using Premium.Coffee logos, you must use the official versions provided by Premium.Coffee. Do not alter, distort, or modify the logos without explicit permission.

### Enforcement
Premium.Coffee reserves the right to object to any trademark use it considers improper, even if not explicitly prohibited in these guidelines. You agree to immediately cease using the Trademarks if requested by Premium.Coffee.

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## BRAND ARCHITECTURE

| Platform | Purpose | Primary Audience |
|----------|---------|------------------|
| **Premium.Coffee** | Unified network for coffeehouses with Web3 loyalty and payments | Coffeehouses, end consumers |
| **Coffee.Community** | Central hub for community news and ecosystem portal | All community members, contributors |
| **Council.Coffee.Community** | Governance platform for $PREMIUM token holders | Large stakeholders, contributors |
| **Dao.Coffee.Community** | Governance platform for $COFFEE token holders | Active community members, contributors |
| **CUP.Exchange** | P2P platform for trading $CUP tokens between users and coffeehouses | Token holders, coffeehouses |
| **DEX.Coffee** | Decentralized hot wallet for storing, transferring, and swapping project tokens | Crypto-native users |

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## LOGO LIBRARY

### Available Logo Versions

**Coffeehouse Logos:**
- `Coffeehouse Logo v.1.svg` - Full color, dark background
- `Coffeehouse Logo v.2.svg` - White, for dark backgrounds  
- `Coffeehouse Logo v.3.svg` - For avatars/favicons

**CUP Logos:**
- `CUP Logo v.1-1.svg` - White, for dark backgrounds
- `CUP Logo v.1-2.svg` - White, for dark backgrounds
- `CUP Logo v.1-3.svg` - Black, for print
- `CUP Logo v.2-1.svg` - For avatars/favicons
- `CUP Logo v.2-2.svg` - For avatars/favicons
- `CUP Logo v.2-3.svg` - For avatars/favicons

### Logo Usage Guidelines
- **Clear Space:** Always maintain clear area around the logo
- **Minimum Size:** Do not display smaller than 24px height
- **Do Not:** Alter colors, rotate, distort, or add effects

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## PARTNER IMPLEMENTATION

### Logo Usage Requirements
- Display the Premium.Coffee logo clearly at the point of sale
- Ensure minimum clear space around the logo
- Use only approved logo versions from this kit

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## MARKETING GUIDELINES

### Typography
*Recommended fonts for co-branded materials*

| Element | Font Family | Weights | Fallback |
|---------|-------------|---------|----------|
| Headings | Trebuchet MS, Tahoma, Arial | Bold, SemiBold | System sans-serif |
| Body Text | Trebuchet MS, Tahoma, Arial | Regular, Medium | System sans-serif |

### Brand Colors
*For use in co-branded promotional materials only*

| Role | Color | HEX | RGB | Usage |
|------|-------|-----|-----|-------|
| Primary Light | ███ | #FFFFFF | 255,255,255 | Main backgrounds |
| Primary Dark | ███ | #05010F | 5,1,15 | Cards, sections, headers |
| Accent Orange | ███ | #FF702A | 255,112,42 | Primary buttons, highlights |
| Light Orange | ███ | #FEEEE7 | 254,238,231 | Secondary backgrounds |
| Text White | ███ | #FFF5F0 | 255,245,240 | Text on dark backgrounds |
| Text Dark | ███ | #0A0626 | 10,6,38 | Primary text |
| Text Gray | ███ | #494442 | 73,68,66 | Secondary text |

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## TOKEN SYMBOLS

### Correct Usage
| Correct | Incorrect |
|---------|-----------|
| The `$PREMIUM` token grants governance rights | the $premium token, PREMIUM token |
| Holders of `$COFFEE` earn rewards | $CUP token (unless referring specifically) |

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## CONTACT INFORMATION

### Press & Media Inquiries
For interview requests, official statements, or additional assets:

**Email:** press@premium.coffee  
**Telegram:** @premium_coffee  
**Website:** https://premium.coffee

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## IMPORTANT NOTICE

**If you do not agree to these terms, do not download or use the Premium.Coffee Trademarks.**

This Brand Kit is provided as part of the Premium-Coffee-Brand-Kit.zip package containing all logo files and brand assets.

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*Document generated: 25 August, 2025*
*© 2025 Premium.Coffee. All rights reserved.*