Premium.Coffee Brand Guidelines
These guidelines explain how partners and community members can use Premium.Coffee brand materials. Consistent use of the Premium.Coffee name, logos, and naming conventions across all platforms builds clarity and trust across the ecosystem.
Using Brand Materials
Premium.Coffee brand materials — including the name, logos, and visual identity — may be used to refer to Premium.Coffee products and services, as well as Coffee.Community initiatives. Please follow these guidelines and use the materials only for lawful purposes.
Premium.Coffee may update these guidelines periodically. Please refer to the most current version.
Permitted Use: Premium.Coffee brand materials may be used to refer to Premium.Coffee products and services, and to the Coffee.Community platform. $COFFEE is a community meme token of Coffee.Community — not a Premium.Coffee product.
Please do not:
— Use the Premium.Coffee name or logos in company names, domain names, or social media accounts
— Use brand materials in ways that imply Premium.Coffee sponsorship or endorsement
— Use brand materials for phishing, malware, or any unlawful activities
— Alter, distort, or modify the logos
Logo Specifications: When using Premium.Coffee logos, please use the official versions provided in this kit. If you need to modify a logo, contact us.
If anything is unclear: If you're not sure whether your use of brand materials is appropriate — contact us. We're happy to help and answer questions.
Brand Assets / Media Kit
Welcome to the Premium.Coffee Brand Hub. This page contains all the resources you need to correctly represent our brand.
1. Our Brand Architecture
The Premium.Coffee ecosystem is built on a foundation of specialized platforms.
| Platform | Purpose | Primary Audience |
|---|---|---|
| Premium.Coffee | The main product: a unified network for coffeehouses with Web3 loyalty and payments | Coffeehouses, end consumers |
| Coffee.Community | The central hub for our entire community. News, updates, and ecosystem portal | All community members, contributors |
| Dao.Coffee.Community | Governance platform for $COFFEE token holders | Active community members, contributors |
| Premium.Coffee Wallet | Decentralized hot wallet for receiving crypto bonuses | Crypto-native users |
| $COFFEE Token | Community meme token of Coffee.Community. Not issued or managed by Premium.Coffee | Community members, token holders |
2. Logo Usage
Our logo is our most visible asset. It must be used consistently.
Full color, dark background
White, for dark backgrounds
For avatars/favicons
White, for dark backgrounds
White, for dark backgrounds
Black, for print
For avatars/favicons
For avatars/favicons
For avatars/favicons
Usage Guidelines:
- Clear Space: Always maintain clear area around the logo
- Minimum Size: Do not display smaller than 24px height
- Do Not: Alter colors, rotate, distort, or add effects
3. Partner Implementation Guidelines
Logo Usage Requirements
— Display the Premium.Coffee logo clearly at the point of sale
— Ensure minimum clear space around the logo
— Use only approved logo versions from this kit
4. Marketing Materials Guidelines
4.1. Typography for Marketing
Recommended fonts for co-branded materials| Element | Font Family | Weights | Fallback |
|---|---|---|---|
| Headings | Trebuchet MS, Tahoma, Arial | Bold, SemiBold | System sans-serif |
| Body Text | Trebuchet MS, Tahoma, Arial | Regular, Medium | System sans-serif |
4.2. Brand Colors for Marketing
For use in co-branded promotional materials only| Role | Color | HEX | RGB | Usage |
|---|---|---|---|---|
| Primary Light | #FFFFFF | #FFFFFF | 255, 255, 255 | Main backgrounds |
| Primary Dark | #05010F | #05010F | 5, 1, 15 | Cards, sections, secondary elements, headers |
| Accent Orange | #FF702A | #FF702A | 255, 112, 42 | Primary buttons, highlights, active states |
| Light Orange | #FEEEE7 | #FEEEE7 | 254, 238, 231 | Secondary buttons, secondary backgrounds |
| Text White | #FFF5F0 | #FFF5F0 | 255, 245, 240 | Primary text on dark backgrounds |
| Text Dark | #0A0626 | #0A0626 | 10, 6, 38 | Primary text |
| Text Gray | #494442 | #494442 | 73, 68, 66 | Secondary text, labels |
5. Token Symbols ($COFFEE)
When writing about the $COFFEE token — a community meme token of Coffee.Community — follow these conventions:
| Correct Usage | Incorrect Usage |
|---|---|
Holders of $COFFEE may participate in DAO votes |
Holders of $COFFEE earn rewards |
$COFFEE is a community meme token |
$COFFEE is a utility token |
Buy $COFFEE at market rate |
Earn guaranteed $COFFEE rewards |
6. Press & Media Inquiries
For interview requests, official statements, or additional assets:
Email: [email protected]
Telegram: premium_coffee
Important:
If you do not agree with these guidelines, please do not use the Premium.Coffee brand materials.
